Defining Expectations
What’s all the fuss about innovation?
in·no·vate [in-uh-veyt], v. 1. to introduce something new; make changes in anything established. 2. to introduce something new for or as if for the first time.
Why start with a definition? It seems so…overdone. In this case, however, it seems more than fitting to begin with a definition of the concept that has defined Dental Products Report (DPR) magazine for the last 40 years, and continues to shape its future within the dental profession.
New products, new methods, and new concepts have been the lifeblood of the coverage on which DPR has built its reputation. Whether it’s new impression materials or digital radiography, lasers or CAD/CAM technology, products change the way dentists practice, and, by extension, their lives. The ability to produce more, to produce more efficiently, to produce better quality, to help patients have the smiles that change their lives—it all comes back to innovation.
why we’re all here
DPRWorld exists to be the premier event for bringing together the people behind innovative new products, and the dental professionals that put them to use. You are here because you understand the role that new technology plays in raising the bar in standards of care.
Since DPR has long been the mediator between manufacturers and dental professionals, providing information on cutting-edge new products, DPRWorld is committed also to being a place where those manufacturers and professionals meet and discuss the future of the dentistry.
This week, our exhibitors will remind you why they got into this business in the first place, displaying products that they hope will help you improve tasks big and small in your daily routines. Several will launch products that they’ve spent the last year working on. All of them hope to engage you in discussions about how they continue to meet your needs and, together, dream up the next great innovation.

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